Crédits : Lina Tchalabi. Translation: Jill Harry. Pictures: Benict Campbelled, RR
Motors
Its name echoes like a promise of prestige and exclusiveness. Since its creation in 1904, the British brand with a double “R” has traveled down the eras, preserving its DNA: that of ensuring an extraordinary experience. To commemorate its anniversary, it has unveiled the Ghost Prism. Limited to only 120 models – the number of candles on the cake – it highlights its undying commitment to excellence. A mantra imposed 120 years earlier by its co-founder, Henry Royce: “Aim for perfection in everything. Take the best of what exists and improve it. And when nothing exists, create it.”
The Ghost Prism presents the boldest design. Obtained from a meticulous 10-stage process, its Gunmetal exterior endows it with decidedly modern appeal. Brushstrokes in four colours (Mandarin Orange, Forge Yellow, Turchese Blue, Phoenix Red) accentuate its stylishness and personality. Inside, noble materials such as leather and wood are accompanied by chrome for an ultra-luxurious environment. The nec plus ultra? A Starlight Headliner crafted from 1,040 LED “stars”, each one delicately installed by hand. With this exclusive edition, Rolls-Royce redefines English-style elegance and high class.
It all began in 1904 with a chance encounter in a Manchester pub between Henry Royce, a peerless engineer, and Charles Rolls, a car-loving entrepreneur. United by their shared passion and vision, they joined forces with a high ambition: to exceed the expectations of the most demanding clients. The result of their first partnership, the Rolls-Royce 10 HP, laid the foundations for standards of quality and excellence. Since then, the British firm has continued to defy the limits of luxury with its exceptional vehicles. 120 years later, the “Flying Lady” still sparkles on the prow of each Rolls-Royce.
"Aim for perfection in everything." - Henry Royce
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